Mid market B2B services organisation

Anonymous case study, structured AIDE deployment, measurable commercial change.

Context

A fast growing team had inconsistent performance across regions, unreliable forecasts, and uneven coaching standards.

What we did

Assess, commercial reality mapping, pipeline health, coaching rhythm, and behaviour patterns.

Integrate, aligned board and managers on standards, language, and expectations, then cascaded support into the sales team.

Develop, embedded weekly cadence, live coaching, qualification discipline, and accountability.

Elevate, stabilised behaviours, tightened forecasting, and built momentum through consistent review.

Measured outcomes

+18%Revenue growth within 9 months
+22%Pipeline accuracy improvement
15%Reduction in voluntary sales attrition