Sales Engine Diagnostic

Look beneath the sales number.

Explore the commercial behaviours and disciplines behind your sales performance across process, team behaviour, management rhythm and leadership visibility.

16 statements Approximately 5 minutes Immediate profile
A commercial health check

Performance is rarely explained by one number.

The diagnostic looks at the conditions that make consistent sales performance more or less likely. There are no perfect answers and no judgement attached to the result.

The objective is simple: identify what appears strong, where friction may exist and where attention could create the greatest impact.

Your progress 0 of 16
01

Sales Process

How consistently the business converts customer activity into genuinely qualified commercial opportunity.

01 Sales opportunities progress through a clearly defined process, with movement based on customer evidence rather than salesperson optimism.
02 Customer discovery consistently uncovers the problem, its commercial impact and a meaningful reason for the customer to change.
03 Important opportunities have clear visibility of stakeholders, decision process, budget route, risks and customer commitments.
04 Forecast dates and pipeline stages are supported by agreed customer actions and timelines rather than internal expectation.
02

Sales Team Behaviour

Whether frontline activity is purposeful, commercially relevant and consistently connected to revenue outcomes.

05 Salespeople understand the level and quality of front-end activity required to create enough future pipeline and revenue.
06 Customer meetings are approached with clear objectives, preparation and a purposeful questioning strategy.
07 Salespeople remain connected to the full customer decision process rather than relying heavily on one internal champion.
08 Salespeople can translate customer interest into a compelling operational, financial or commercial business case.
03

Sales Management Rhythm

Whether managers have the visibility, cadence and coaching discipline required to develop performance rather than chase it.

09 Salespeople report progress upwards through a predictable, concise management rhythm rather than waiting to be chased for updates.
10 Managers monitor meaningful leading indicators and the quality of sales activity, not simply monthly revenue or CRM volume.
11 Managers regularly coach live selling behaviours and opportunities, rather than limiting development to pipeline or performance reviews.
12 The management system makes it possible to distinguish between someone who needs coaching, lacks capability or is simply not doing the work.
04

Leadership Visibility

Whether commercial priorities and performance expectations are clear enough to create alignment throughout the organisation.

13 Leadership clearly communicates commercial priorities and what strong sales performance looks like beyond simply achieving target.
14 Leadership can see meaningful commercial indicators early enough to intervene before problems appear in the final revenue number.
15 Salespeople, managers and leadership use consistent language, expectations and definitions when discussing commercial performance.
16 Leadership understands where sales performance is being constrained and can distinguish process, behaviour, management and capability issues.

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Your result is calculated immediately in your browser. You can then choose whether to share your details with SaleSycle.

Your Sales Engine profile

Your commercial performance profile.

Overall profile —
Overall score —

Your four Sales Engine components

The overall score matters less than understanding where the strongest and weakest parts of the commercial system appear to sit.

Sales Process Qualification, progression and opportunity control
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Sales Team Behaviour Activity, customer engagement and commercial ownership
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Sales Management Rhythm Visibility, coaching cadence and accountability
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Leadership Visibility Commercial clarity, alignment and early visibility
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Strongest component

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Greatest opportunity

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